Privacy Policy

1. Data Controller Information

Addvantage Limited is the data controller for the personal data we collect and process. We are registered in Malta with company number C 12345.

2. Information We Collect

2.1 Personal Information

When you register an account, we collect:

• Full name and date of birth
• Email address and phone number
• Residential address
• Government-issued identification documents
• Payment method information
• Employment and income information (for responsible gaming)

2.2 Technical Information

We automatically collect:

• IP address and device information
• Browser type and version
• Operating system
• Website usage data and analytics
• Cookies and similar tracking technologies

2.3 Gaming Information

During your use of our services, we collect:

• Game play history and preferences
• Betting patterns and transaction history
• Bonus usage and promotional activity
• Customer support interactions

3. How We Use Your Information

3.1 Legal Basis for Processing

We process your personal data based on:

• Contract Performance: To provide our gaming services
• Legal Obligation: To comply with regulatory requirements
• Legitimate Interest: For fraud prevention and security
• Consent: For marketing communications (where required)

3.2 Purposes of Processing

• Account registration and verification
• Processing deposits and withdrawals
• Providing customer support
• Fraud prevention and security monitoring
• Compliance with anti-money laundering laws
• Responsible gaming monitoring
• Marketing communications (with consent)
• Website analytics and improvement

4. Data Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your data with:

• Payment processors for transaction processing
• Identity verification services
• Customer support platforms
• Analytics and marketing service providers
• Cloud hosting and IT service providers

4.2 Regulatory Authorities

We may disclose your information to:

• Malta Gaming Authority
• UK Gambling Commission
• Financial intelligence units
• Law enforcement agencies (when legally required)

4.3 Data Protection Measures

All third parties we work with are required to maintain appropriate data protection standards and are bound by strict confidentiality agreements.

5. International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place:

• European Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Certification schemes and codes of conduct

6. Data Retention

We retain your personal data for the following periods:

• Account Information: 5 years after account closure (regulatory requirement)
• Transaction Records: 5 years (anti-money laundering compliance)
• Marketing Data: Until you withdraw consent or 3 years of inactivity
• Technical Data: 2 years for analytics purposes
• Customer Support: 3 years for quality assurance

7. Your Rights Under GDPR

7.1 Individual Rights

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing of your personal data